Do You Need A Website?

Are their pitfalls to Reno Web design? Well, as an owner the pitfalls are many. 

How do you want your community to see your business, what colors or themes will give the proper ambience?  But the biggest thing to worry about as an owner, is who is going to find your website, and how? You see, you can have the most expensive website in town, with all the latest gadgets, and the most expensive software, but the thing is, none of those things will make you any money.

I’m going to tell you a little secret, there is only one key to making money on the Internet, and that secret is… traffic. So how do you get traffic?  That’s the million-dollar question, isn’t it? Bottom line, most of the Internet is like a big ghost town. Street after street, lined and filled with pristine brand-new shops, all carrying the latest this, or the latest that.

Every one clean and shiny, with fresh lights and colorful banners, meticulously cleaned with employees waiting to serve customers.  Yes, it’s quite a sight to behold, there is only one thing missing. Customers!   Where are all the customers?

Time for a little truth.  If you are not willing to spend money on advertising, there is only one way to get traffic to your website.  The search engines.  Why is that important?  Because you need to know from the start where you are going to want your traffic to come from.  And if it’s to search engines, you are going to need to design your site a very specific way.

This is called SEO (search engine optimization). So what does search engine optimization mean to you, a couple things. First, it’s your only way to get free traffic. Second, if you don’t show up on the first three pages of Google, you might as well not be there. More to come…