If a Tree Falls…

So, if your not on the first three pages of Google, then you’re out? You’re done? You can’t make it online?

No, not at all. It just means that you’ll now have to pay for your traffic. This can take many different forms, and almost all internet marketers have their favorites.

Choices range from Pay Per Click advertising, to Joint Ventures, to offline advertising. There’s never a shortage of ways to spend your money on the internet, especially when it comes to marketing. But, research has shown that the organic search results convert almost all types of goods and services better than paid advertising.

The speculation is that people tend to "trust" the organic results more.  They click more, and give more information.  That’s good news for businesses that made search engine optimization (seo) part of their web design plan.