Local Business

Web design for local businesses shouldn’t be fancy, flashy or extravagant. It’s important to remember that the majority of people going on the internet are looking for information, not an art show.

Now is not the time to express your artistic flare or your taste in fine technical graphics. If you search for "web design reno" in Google, and go through the first page of results, you’ll find a bunch of over artistic web designers way overcharging for site designs that won’t work for the businesses who’ll be using them.

By that I mean, chances are, if you’re in business and you’re looking to establish your web presence, you’re going to want that virtual real estate to be generating you some income. Pulling in leads, building your list, or selling your products. Flash animation doesn’t do that. Fancy graphics don’t educate or impress your customers. It just makes them click away to the next site on the list who’ll hopefully have the information they’re looking for more easy to find.

Remember, people use the internet to find information, seldom do they look to it for entertainment. Not to mention, the search engines can’t read flash, or most graphics. That’s a big deal, because that’s where your "free traffic" is going to come from. If you don’t have "text", and a lot of it on your site, you won’t be getting much "Google love".