What’s the Key to a Well Designed Website?

Great question.  I almost hate to give away the answer out here in cyberspace for all of my competition to hear. 

It seems it should be obvious, but from what I’ve seen, there are still those who haven’t quite got it. Suffice it to say, your visitors (your clients and customers) should always feel comfortable, secure and familiar while on your pages. 

It should be no different than the way you would want them to feel in your place of business.  They should always be able to get what they need, when they need it.

It should be making you money.  More money than it is costing you, at a minimum.

It should be the equivalent of a 24 hr a day salesperson selling your product or service.  This should benefit you the owner in two ways.

It should be bring in more bottom line revenue or leads, and it should be giving you more time to work on your business rather than in your business.

These are all things you should consider when you are communicating to a web design company.